Text Set #2

I feel like I have a lot of reading material and magazine adds for my unit on Persuasion, but I was lacking on videos, in particular.  ...so that kind of influenced my selections. 

Quizlet.com

http://quizlet.com/10590971/persuasion-techniques-flash-cards/
I made this flashcard set.  Hooray!  Students can flip through the flashcards to get familiar with the definitions, then play games like “Scatter” and “Space Race.”  There is also an audio feature, which would be good for struggling readers and ELLs. 

[The following links came from ReadWriteThink lesson plan.  I'm not using the whole lesson plan, so I chose what I would use and made indiviudal links to make it more obvious what I would choose to use in my own classroom.] 

Persuasive Techniques in Advertising Video

http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html
"This video deepens students’ understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement." -ReadWriteThink (Duration: 5:54) 

Persuasive Techniques - Explanation of Ethos, Pathos, and Logos

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf
Here, I would use the first page that provides information on Pathos, Ethos, and Logos.  I wouldn’t use the 2^nd page because TN State Standards require that we focus on different techniques.  I like the idea of first looking at persuation from 3 points, which I'll build on with the other techniques as students progress in their understanding.

Demographics & Target Audience

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/Demographics.pdf

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/TargetedCommercials.pdf

I really think both of these handouts are a great introduction to target audience.  Some students have a really hard time understanding this concept when they read a particular text and have to identify the target audience.  I’m hoping thinking of it this way will help them make the connection in their reading.

Commercial Dig

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/CoomercialDig.pdf
Students will be so happy that they get to watch TV for homework!  With this assignment, they'll watch a particular tv show, decide which demographic it is marketed to, and then see if the commericals match the demographic. 

Commercial Dig Reflection Questions

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/DigReflection.pdf
I would have students complete share their commercials and complete these questions in small groups of 2-3 students. 

Analyzing Ads

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/AnalyzingAds.pdf
Students find 2 magazine ads, two television commercials, and 2 web-based advertisements.  Students will explain how each ad incorporates ethos, pathos, or logos.  There is also a box for additional persuasion techniques, which students can go back to once we go over some other techniques. 

Advantages: Television vs. Print vs. Online

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/Advantages.pdf
I think this might be helpful when we doing those EOC practice passages.  I need to read some of them, and they are at school now.  Sometimes, the question will be asked regarding which would be better to find information…sometimes several answers would work, depending on reasoning.  I want to see if what we learn on this handout will help.

Web Resources for Finding Example Advertisements

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/WebResources.html

I used this a little bit, but I found YouTube easier to use.  On YouTube, you can even just type in something as simple as "Commercials 2012." 

Commercial Assessment Rubric

http://www.readwritethink.org/files/resources/lesson_images/lesson1166/CommercialRubric.pdf
I like this because it gives students practice working with a rubric. 

Target me with your ads, please by Elinor Mills

http://news.cnet.com/Target-me-with-your-ads,-please/2100-1024_3-6221241.html

This article is about the sophisticated software of companies like Yahoo, Facebook, Google, etc. that can now target a persons behavior online to advertise to their particular interests.  Students could debate the pros and cons of this form of advertising, and consider whether or not the feel violated. Is it a privacy issue?

Flesch-Kincaid Readability: 11.7

Here are several exapmles that I found on YouTube.  Several of these commercials can fit more than one category. 

 

Persuasive Devices

 

Ethos

 

Bandwagon

Note:  Join the hydration movement

Loaded Words

 

Testimonial

Name-calling

Plain Folks

Snob Appeal

Misuse of Statistics

Note:  I need to do some research, but I presonally don't beleive that Juicy Juice is 100% juice, with nothing added. 

Logical Fallacy

Appeal to Fear

Personal Attack {Ad Hominem}

 

False Dilemma

 

 

False Analogy